Changing public perceptions around new towns
December 19, 2025
草莓传媒’s specialists offer insights and analysis around our YouGov-powered new towns report
Only one in four people find new towns appealing, with many associating them with being ‘soulless’ or?‘poor quality.’?We know this because?草莓传媒’s?report on New Towns,?featuring exclusive YouGov?insight,?offers a national picture of what the public really think?about?new towns.?
Rebuilding trust and changing?perceptions?of new towns is essential for the success of planning and delivering them.?
And?crucially, our specialists have also provided complementary analysis and 12 recommendations on how the development industry should move forward.?
From implications on planning and transport infrastructure to?sustainability and community engagement, our?team?can offer a broad range of insights?on?how we can better deliver?new towns.?