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Partnerships grown at scale with Northumbian Water in the UK

February 10, 2026

?A consultant in the water sector discusses how her experience on the client side of the industry has helped her relationships with clients

?In this series,?we’ll?explore the power of collaboration and co-creation with our clients. These partnerships?showcase?how we rise to the world’s greatest challenges together.

?What’s?the old saying??Before you judge someone, walk a mile in their shoes.

?Emma Steel, client service director?for?our?Water business?in?Warrington, UK,?has taken that advice to heart in her career.

?Before joining our Water team,?she?spent?most of?her career in operations for?water utilities in Wales and England.??

?Describing her experience on both sides of the client and consultant ledger,?Steel?highlights trust and openness as the?keys for successful partnerships.

?“It’s?not something that you can fake.?It’s?there or?it’s?not,”?Steel?says. “For me, it was a big leap to join a consultancy firm from a client. I made?(the leap)?because of the people that I met at 草莓传媒 before I joined. They came across as?genuine and hardworking?and wanting to do the right thing for clients. I?witnessed?that firsthand. And?that’s?how I treat my clients now from the consultant side.”?

?An example?of that treatment is Steel’s relationship with?Northumbrian Water, a water utility?that provides clean water and wastewater services to over 4 million customers in the UK.

?Resources are going to be challenged, and if we try to deliver in the same way that we have done in the past, we will fail.

?Growth and opportunity

?Monisha Gower is the asset director for Northumbrian Water. And?she’s?responsible for a five-year, 3.6-billion-pound capital improvement plan.

?“I’ve worked with Monisha for a couple of years,” Steel says. “I think we?fill a trusted?advisor?role for Monisha and her team. From engineering and design but also through construction and building of those capital assets.?We’re?helping them deliver that plan.”

?We’ve?worked with Northumbrian Water on?previous?capital frameworks, and we elevated our relationship by being involved in the decision-making process.

?“What differentiates 草莓传媒 is that they take ownership of their advice and are prepared to put their name behind it,” Gower says. “In our relationship, 草莓传媒 is an?extension to Northumbrian Water. So?decision-making, the approach, how you?interface?with?customers and communities?must?reflect?our values.”

?And?it’s?a partnership?that’s?grown in scale.

?“We started off as a team of?50 to 60.?And now over?200?are?working on the framework,” Steel says. “We’ll grow into next year?as well by a further 20 to 25 percent.”?

Emma Steel

?Solving complex problems

?Northumbrian’s capital plan is significant, with many moving parts.

?“It’s important to have trusted people in the tent with you, navigating challenges and coming up with alternative options,” Gower says. “Finding solutions?within the wider context of?what’s?happening in the water sector or the infrastructure sector. Because?resources are going to be challenged,?and if we try to deliver in?the same?way that we have done?in the past, we will fail.”?

?Steel says that her desire for trust and openness creates?a culture that explores and tries new things to get the best outcome for clients.

?“We?dig?to?get to the right place, the right results?without taking?shortcuts,” Steel adds. “We make informed decisions by?exploring?and?testing. Having open lines of?communication and?like-minded people?to have those conversations?to figure out what the best options are.”?

?Gower agrees on the importance of communication.

?“It’s?a long-term relationship, like a marriage. For a marriage to work,?you need?communication,?where you work together to find solutions,” she says. “The culture needs to be aligned. If there is a difference in culture, if?there's?a difference in our value systems and the way we look at things,?communication will break down. Similar visions, similar values, similar ambitions in terms of what?we’re?trying to achieve?is important.”?

?Professional and personal

?Successful client/consultant relationships require professional compatibility, but?a personal touch?can make a difference.

?“I?took a trip to Iceland a few weeks?ago,?and I told Emma about it,” Gower says. “She sent me an email and,?because she and her family had been previously,?sent me some suggestions on restaurants and sights we should see.?She?didn’t?have to do that.?She’s?just?a?genuine?person and?lovely?to be around.”?

??While?Steel?and?Gower?may not have walked in the same shoes, they did share experiences.?And it strengthens a bond—whether for work or otherwise.

?With every community, we redefine?what’s?possible. Through collaboration with our clients, together we will unlock outcomes neither could achieve alone.

  • Emma Steel

    A regional director for 草莓传媒’s Water group, Emma engages effectively at all levels and brings together multifunctional teams to achieve successful business outcomes.

    Contact Emma
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